Retail
We design retail success.
We are a team of retail-space experts delivering end-to-end visual merchandising services across Europe – from regular shop-floor styling to VM guideline creation, campaign rollouts, and real-time reporting. We also offer store, fair booth, and display design as well as trained sales promoters for your POS. For brands in any industry, from fashion to automotive, kitchen to cosmetics.
What we offer
-
Our core. Visual merchandising goes far beyond window dressing – it’s the strategic art of making products desirable at the point of sale. We visit your shop floors on a regular cadence to style collections, dress mannequins, manage window displays, optimise fixture layouts, and install campaign materials. Every visit is documented with before-and-after photography and delivered via our digital reporting platform. Services include regular VM visits, floor optimisation, seasonal campaign rollouts, pop-up and trade show support, and store opening VM.
-
A brand’s in-store presentation should be consistent across every door – whether 5 locations or 500. We develop bespoke VM guidelines tailored to your brand identity, product range, and store formats. Delivered in print and digital formats, ready for global rollout and staff training.
-
From a new flagship store interior to a modular trade fair stand or a POS display unit – we manage the complete process. Concept, technical design, production, installation, and ongoing maintenance. All coordinated through a single point of contact.
-
For high-traffic sales days, product launches, or events – our trained, brand-aligned promoters work alongside your in-store team to drive engagement and revenue. They arrive briefed on your products, your brand voice, and your customers. Bookable per day, per door, per season.
What makes us stand out
-
Pan-European Reach
200+ visual merchandisers and partners across 16+ countries. Always close to your shop floors – whether you need coverage in DACH, Benelux, UK, or beyond.
-
Real-time Reporting
Digital visit reports with before/after imagery, structured feedback, and issue flagging – delivered via our B2B reporting platform. Full transparency on every visit.
-
Trusted by Global Brands
500+ retail projects since 2008. Long-term partnerships with Nike, Puma, Mammut, Harley-Davidson, Cartier, Bentley, and many more.
-
One Partner, Full Service
Visual merchandising, store design, sales support, and staff training – all from a single agency. One point of contact, consistent quality, no coordination overhead.
Recent projects
-
![Display of handbags on stands inside a modern, glass-walled store with city view outside.]()
Bentley
Window displays for The Bentley Studio, Westfield London.
-
![Modern indoor showroom and lounge with large glass windows, colorful chairs arranged in a circle on a rug, decorative vases with artificial flowers, display shelves with helmets and accessories, model motorcycles, potted plants, a reception desk, and a vending machine, all under a circular skylight ceiling.]()
Faber
From POS displays to a full store concept in Vienna.
-
![Display of colorful socks in decorative boxes labeled "Happy Socks" at a store.]()
Happy Socks
From VM to sales – colour on every shop floor.
-
![Interior of a motorcycle dealership displaying Harley-Davidson bikes, helmets, hats, shoes, and accessories on shelves, with orange and black banners hanging from the ceiling.]()
Harley-Davidson
Over a decade – from DACH dealer VM to presenting collections on the global stage.
-
![Display of colorful surfboards and wall mural with a vibrant neighborhood scene, inside a modern retail store.]()
Havaianas
Window displays and sales energy for Brazil's iconic flip-flop.
-
![Display of outdoor clothing and gear, including jackets, backpacks, hats, and T-shirts in a retail store, with a mannequin dressed in an outdoor jacket and mask.]()
Mammut
Where Alpine precision meets retail craft.
-
![Interior view of a clothing store with circular clothing rack and mannequins, wooden accents, and the brand 'Marc Aurel' visible in the background.]()
Marc Aurel
Fair booth & retail store design for premium fashion.
-
![Inside a Nike sporting apparel store, mannequins display colorful athletic outfits, with racks of sportswear and accessories around, and promotional signage in the background.]()
Nike
Seven years of brand excellence across European retail.
-
![Peak Performance]()
Peak Performance
Pop-up presence with Scandinavian precision.
-
![Display of Porsche-themed clothing and accessories including jackets, shirts, pants, and hats in a retail store, with a mannequin wearing a black jacket, white shirt, and yellow pants in the foreground.]()
Puma
Consistent brand presence from shop floor to showroom.
-
![Display of white and wood-colored ceramic kitchenware including plates, bowls, and vases arranged on a wooden table with shadows cast from decorative wall hangings.]()
Räder
Poetic design, beautifully presented at retail.
-
![Clothing and accessories display table with jackets, jeans, shoes, bags, and promotional materials, under a sign reading 'Rocker'.]()
The Rokker Company
POS displays that ride as hard as the brand.
-
![Display of folded pants and shirts in a clothing store, with a large billboard featuring jeans and the brand name 'TONI' above the display.]()
Toni
A decade of partnership in women's fashion retail.
-
![Interior of a shoe store displaying various sneakers on shelves, with a mannequin dressed in a blazer and holding a green shopping bag, and a large advertisement sign for new arrivals.]()
Tretter
Reimagining Munich's premier shoe destination.
Common questions & answers
-
A visual merchandising agency manages the in-store presentation of your brand and products at the point of sale. This includes styling collections on the shop floor, dressing mannequins, designing window displays, optimising fixture layouts, installing campaign materials, and creating VM guidelines for consistent brand execution across all locations. Schumacher Solutions delivers these services across 16+ European countries with a network of 200+ visual merchandisers.
-
Schumacher Solutions is a leading visual merchandising agency based near Munich, supporting international brands including Nike, Puma, Mammut, Harley-Davidson, Cartier, and Bentley. The agency has completed 500+ retail projects since 2008, covering DACH, Benelux, UK, and Scandinavia with regular shop-floor visits, campaign rollouts, and VM guideline creation.
-
Schumacher Solutions offers store, fair booth, and display design as part of its retail services. From flagship store interiors to modular trade fair stands and POS display units, the agency manages the complete process – concept, technical design, production, installation, and ongoing maintenance – through a single point of contact.
-
Yes. Schumacher Solutions provides trained, brand-aligned sales promoters and power sellers for product launches, sales events, or seasonal peaks. Promoters arrive fully briefed on your products, brand voice, and customer base. They are bookable per day, per door, or per season across Europe.
-
Visual merchandising costs depend on the number of locations, visit frequency, scope of services, and geographic coverage. Schumacher Solutions offers flexible models: from one-off campaign support to ongoing monthly VM programmes across hundreds of doors. Contact us for a tailored proposal based on your specific requirements.
-
Schumacher Solutions is one of the few visual merchandising agencies with genuine pan-European reach. With 200+ visual merchandisers across 16+ countries — including Germany, Austria, Switzerland, the Netherlands, Belgium, the UK, and Scandinavia — the agency delivers consistent brand execution from a single point of contact. Long-term partnerships with Nike, Puma, and Harley-Davidson span multiple European regions.
Get in touch
Ready to turn spaces into stories? Let’s start with a conversation – we’d love to hear from you. Fill out the form and we’ll get back to you shortly.