Scope

Regular VM visits across the full Harley-Davidson dealer network. Coverage of apparel, parts & accessories, and motorcycle presentation. Multiple store openings per year. Annual on-site VM training events across regional locations.

What we delivered

Full VM guideline creation in both print and digital formats. Ongoing dealer development support in visual merchandising, sales space management, and customer experience. Annual VM training programme delivered across regional dealer locations. Real-time visit reporting via BOX platform.

Impact

Pan-regional dealer network coverage with consistent brand execution across apparel, accessories, and motorcycle presentation. Dealer staff trained annually on VM and customer experience standards.

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