About us

Two people working on laptops at a dark wooden table with fabric samples and magazines, a unique red mushroom-shaped lamp, and small plants in the background.

We are a multidisciplinary agency of creatives and strategists, founded in 2008 near Munich and operating across 16+ countries. We bring together expertise from visual merchandising, interior styling, project management, and branding to craft immersive customer experiences that deliver measurable commercial results.

Our team blends artistic vision with operational discipline – visual merchandisers who understand product flow and fixture performance, interior stylists who translate brand identity into memorable atmospheres, project managers who keep complex multi-market rollouts on time and on budget, and coaches who turn sales teams into brand ambassadors.

We think commercially, move fast, and execute with precision. Whether it’s styling 500 shop floors across Europe or curating décor for a flagship hotel lobby, we turn spaces into stories that attract attention, build loyalty, and drive revenue.

What makes us stand out

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    International × Efficient

    Think global, act local. Our Europe-wide network of 200+ qualified visual merchandisers, stylists, and partners is available around the clock – always close to your project.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Individual × Flexible

    No off-the-shelf packages. Every solution is tailored to your brand, your budget, and your timeline – backed by 15+ years of hands-on experience across industries.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Creative × Reliable

    You get our full creative expertise paired with dedicated project management. Every project is tracked, documented, and delivered to brief.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Innovative × Professional

    From real-time digital reporting tools to data-driven VM strategies, we bring forward-thinking methods to every engagement. Your future projects are in professional hands.

“We transform brand values into emotional experiences.”

– Kevin Schumacher, Managing Director

Trusted by our clients

Harley-Davidson logo in red and black with a shield design.
Close-up of the Nike swoosh logo in red and black.
Hilton logo with a red oval around the letter H and the word Hilton written below in red.
Black background with a red crest logo featuring a lion's head, above the words "The Ritz-Carlton" in red.
The Marriott logo featuring a stylized red 'M' with curved lines and the word 'MARRIOTT' in red capital letters below.
Puma logo with a red puma jumping over the word "PUMA" in bold red letters.

The founders

A woman with long dark hair, dressed in a black blazer and black pants, standing with arms crossed, smiling, next to a man with short hair, wearing a navy sweater and jeans, standing against a plain white background.

Schumacher Solutions was founded in 2008 in Starnberg near Munich by Thomas and Tina Schumacher. Their combined 60+ years of experience in fashion, retail, and event production built the foundation the agency stands on today.

Thomas is an established expert in the fashion and lifestyle industry with over 30 years of experience. He built his career positioning pioneering sports and lifestyle brands such as Mistral and Quiksilver in the Central European market, before founding Schumacher Solutions and growing it into a pan-European visual merchandising and retail services agency. His expertise in customer experience, sales coaching, and retail performance shaped the agency’s DNA and established long-standing partnerships with brands including Nike, Mammut, Puma, and Harley-Davidson.

Tina founded the international model agency East West Models in Frankfurt in 1989 – one of the very first German agencies in the global model business. After selling the agency in 1995, she became one of the leading fashion event producers in the German-speaking market, organising over 100 exclusive shows for renowned brands. Her production expertise and entertainment network laid the groundwork for Schumacher Solutions’ events division.

The leadership

A woman with wavy blonde hair wearing a white blouse and brown pants standing against a plain white wall.

Luca Lina Wahler

Managing Director & Creative Director

ESMOD-trained fashion stylist and creative director with a professional background spanning editorial, television, and advertising. Luca Lina has styled for major publications and TV productions, and brings a refined eye for visual storytelling, trend translation, and brand aesthetics to every project.

As Managing Director and Creative Director, she leads the agency’s creative vision across all four divisions – from visual merchandising concepts and hospitality styling schemes to event design and coaching materials. She ensures that every deliverable reflects Schumacher Solutions’ standard for aesthetic quality, brand coherence, and commercial impact.

Portrait of a young man with short dark hair, dressed in a black button-up shirt, standing with arms crossed against a plain white background.

Kevin Schumacher

Managing Director & Sales Director

International marketing strategist with extensive experience leading integrated consumer campaigns for globally recognised brands across EMEA. Kevin began his career in advisory at PwC before moving into senior brand-side roles at Apple, where he led international partner marketing, drove platform growth across key European markets, and managed end-to-end partner communications aligned with Apple's global brand standards.

As Managing Director and Sales Director, he brings this depth of strategic marketing, partnership development, and commercial rigour to the agency – leading business development, key client relationships, and the strategic direction of Schumacher Solutions across all four pillars.

Meet our team

  • A woman with long, wavy dark hair wearing a black turtleneck and a beige blazer standing against a plain white wall.

    Antonia Lempert

    Senior Project Manager

  • A young woman with shoulder-length brown hair, wearing a black blazer over a white top, smiling while standing against a plain white wall.

    Lea Peter

    Junior Project Manager

  • A person with Blonde hair in a Madonna style haircut, wearing a colorful abstract patterned shirt with a large gold medal around their neck, standing against a plain white background.

    Agata Blaim

    Visual Merchandiser/Stylist

  • A woman with long dark hair and light skin, smiling and wearing a red textured top, standing against a plain light-colored wall.

    Sonja Elsenbroich

    Visual Merchandiser

  • Black and white portrait of a smiling bald man with a beard, resting his chin on his hands, wearing a dark shirt and bracelets on his wrists.

    Alexs Varjao

    Visual Merchandiser

  • Black-and-white portrait of a woman with shoulder-length wavy hair, wearing a sweatshirt and a necklace, looking directly at the camera with a slight smile.

    Annett Wellhausen

    Visual Merchandiser

  • Black and white portrait of a woman with shoulder-length hair, smiling with visible teeth, in front of a black background.

    Diana Mosler

    Visual Merchandiser

  • Black and white photo of a woman with long wavy hair, wearing a dark long-sleeve top with a V-neck and white pants, sitting relaxed with one arm resting on her knee, smiling at the camera.

    Ingrid Peter

    Visual Merchandiser

  • Black and white portrait of a smiling woman with light-colored hair tied back, wearing a shirt with cartoon face illustrations.

    Mara Putrina

    Visual Merchandiser

  • Black and white close-up portrait of a middle-aged woman with long, wet hair, slightly squinting eyes, and a subtle smile, against a black background.

    Sabine Kobler

    Visual Merchandiser

Get in touch

Ready to create spaces that inspire? Let’s start with a conversation – we’d love to hear from you. Fill out the form and we’ll get back to you shortly.