Scope

Long-term pan-European VM partnership covering regular shop-floor visits, seasonal campaign rollouts, store openings, and showroom support across multiple markets.

What we delivered

Regular VM visits to key wholesale accounts and own-brand stores. Full campaign and store opening VM execution aligned with Puma's seasonal marketing calendar. Brand liaison role between Puma and wholesale retail partners, ensuring consistent in-store brand execution. Real-time digital reporting via B2B platform with before/after documentation.

Impact

Consistent brand representation across wholesale and own-brand doors in four European markets. Trusted as Puma's on-the-ground VM presence at key retail touchpoints.

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