Overview
Long-term pan-European VM partnership supporting Nike's own brand stores, key wholesale accounts, and showrooms across DACH from 2014 to 2021. Our VM team acted as the direct link between Nike's global brand standards and the reality of hundreds of different wholesale shop floors.

We managed the full VM calendar in alignment with Nike's annual marketing plan – covering regular floor visits, seasonal campaign rollouts, new collection launches, store openings, and showrooms.

What we delivered

• Regular cadence-based VM visits across retail and wholesale

• Seasonal campaign execution and new collection roll-outs

• Window displays, mannequin dressing, and graphic swaps

• Store openings, pop-ups, and showroom VM support

• On-site staff training on VM principles and brand guidelines

• Real-time digital reporting with before/after imagery

Image copyright: Nike