Overview
Engaged in 2025 to transform Tretter's two flagship stores in Munich through non-invasive floor optimisation – re-styling using existing fixtures to improve customer flow and experience without capital expenditure.

Beyond the Munich flagships, we developed comprehensive VM guidelines for Tretter's entire German store network – establishing visual principles that can be applied consistently across all locations.

What we delivered

• Floor optimisation of 2 Munich flagship stores

• Non-invasive re-styling without capital expenditure

• Customer flow and experience improvement

• VM guideline creation for all German stores

• Defined VM principles for network-wide consistency

Image copyright: Tretter