Overview
Engaged in 2013, we partnered with Marc Aurel to design a trade fair presence and scalable retail store concept across Germany.

We created a booth reflecting the brand’s positioning, designed to attract attention and support buyer interactions. We then developed a holistic store concept – from design to production and nationwide rollout. A project showcasing our ability to translate brand identity into retail experiences at scale.

What we delivered

• Trade fair booth concept & design

• Retail store concept development

• Premium fashion brand positioning in physical space

• Production & manufacturing of store elements

• Nationwide rollout & installation across stores

• Buyer-focused layout & product presentation

Image copyright: Marc Aurel